Spring 2017 Conference, Chesterfield County

  • March 23, 2017
  • 9:30 AM - 3:30 PM
  • 7500 Boulder View Drive, Richmond, VA


9:30 a.m. Registrating and Networking

10 a.m. How to Get Started with Earned, Owned, and Paid Media

        Jon Hodges, Hodges Partnership

11 a.m. The Marketing Funnel: Awareness and Consideration of Financial Services

        Todd Feldman, Virginia Credit Union

 Noon- Lunch on Site

1 pm Doing Projects on a Shoestring Budget

Judith Pedersen and David Ochs, Fairfax County. Fairfax anniversary celebration, Vote for your favorite “herp,” Discovery Trail maps and online campaign to win a national endowment grant

Amber Gulla, Va Dept for Aging and Rehabilitative Services, social media campaign for DARS’ services using a dog to represent each part of the agency

Larand Lancaster, Virginia Retirement, Moving office Intranet communications to SharePoint 2010

2 pm Doing Projects on a Shoestring Budget, Part 2

Taya Jarman, VDH, Using social media for community outreach

Carol Mawyer, ABC, producing a color magazine at no cost to agency by getting vendors to finance it through advertisements

Diane Powers and/or Matt Tracy, DHP, Overview of Prescription Monitoring Program’s toolkit and updating it to reduce prescription drug related addiction and deaths.

Virginia Government Communicators -- Call 804-646-5224 during business hours for mailing address if needed
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