VGC Fall Conference

  • October 19, 2011
  • 8:30 AM - 3:30 PM
  • Virginia State Capitol, Richmond - House Room 3 - 1000 Bank St, Richmond, VA 23219

Registration

  • This conference rate is available for students currently enrolled in college or participating in a communications related internship.

Registration is closed

CapitalWe're excited to be hosting the Fall 2011 Conference inside the newly renovated Capitol building in Richmond! 


Check out the Fall Conference schedule:

8:30-9 a.m.     Registration & breakfast

 

9-9:15             Welcome (Dionne Waugh, VGC president)

 

9:15-10:15   Hi, I’m a blogger and I’m here to help.
                      (Marc LaFountain, Tumblr)                   

Although bloggers have been around for nearly a decade, many public affairs professionals are reluctant to add these influential community members to their contact list. Should they be treated like the media or an outspoken resident? What are the pros and cons to working with bloggers? What is the future of blogging and how can government be proactive?

 

10:15-10:30         Break

 

10:30-11:30    What to do when Hollywood is in town.
                       (Mary Nelson, Virginia Film Office)

Some celebrities visit Virginia with little or no fanfare; while others have paparazzi wherever they go. If celebrities are in your area shooting a movie or music video, local or state government resources may be needed. Government public affairs professionals are keen at handling information requests from the news media, but what about entertainment media like Entertainment Tonight or TMZ? Should you treat this like you would a visit from a political VIP?   

 

11:30-noon      From agency PIO to the governor’s office
                       (Jeff Caldwell, Governor’s press secretary)

He went from helping the public understand how a pothole forms to representing the highest government official in the state in front of local, statewide and national reporters. What’s a typical day like as the governor’s press secretary? Is there such a thing? Hear how communication practices differ or stay the same when switching between public information and political communication.

 

Noon-1 p.m.      Lunch

 

1-2:30            When, how and why to use portable videocameras
(Lennie Tierney, VDOT videographer)

                        Like it or not, the public is using their smartphones to videotape issues that affect your agency and posting them on social media sites. If it’s so easy for them to do it, then you should be doing it too. Expensive equipment and a background in video production are no longer needed. How do you capture professional looking images that will attract and inform your audience? Is there easy to use editing software for those on a tight budget?         

 

2:30-3:30              Tour of the capitol

 

3:30 p.m.             Adjourn

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