Summer 2011 Conference

  • July 13, 2011
  • 9:00 AM - 2:00 PM
  • Smithfield Center, Smithfield VA
Session 1: Preparing for Picasso: The Virginia Museum of Fine Art's Communication Strategy
     In the past two years, the Virginia Museum of Fine Arts has managed a whirlwind expansion and reopening that was the largest in its 75-year history. All the while, they coordinated the opening and presentation of two international art exhibits-the paintings of Picasso and the amazing glassworks of Tiffany. How did they do it all?

Session 2: Crisis Communication: The Brittany Smith Story
     When 12-year-old Brittany Smith disappeared from her Roanoke home and investigators found her mother dead, they feared the worst. The cross-country abduction plight that eventually led to Brittany's safe return and the arrest of her mother's boyfriend turned into a national media firestorm for Roanoke County officials. Roanoke County's public relations specialists teamed up with Virginia State Police to handle one of the largest media crises ever to hit the county. Hear what they learned that can help you in a crisis; find out what not to do; and the best way to balance handling the national and local media.

Session 3: Tweeting through Tornadoes: How the Virginia Department of Emergency Management Communicated During Weather Disasters
     Virginia is known for its rolling hills, proximity to Washington, D.C., and history, among other things. It's not really known for tornadoes and winds so powerful they level large parts of rural communities. But that's exactly what parts of the state experienced this year, which required an all-hands-on-deck response from the Virginia Department of Emergency Management. Listen to how they responded, both via social media and traditional media, to begin repairs, keep the media informed and keep their supervisors apprised.

Session 4: Doing More with Less

Virginia Government Communicators -- Call 804-646-5224 during business hours for mailing address if needed
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