VGC Fall 2012 Conference

  • October 24, 2012
  • 8:30 AM - 3:45 PM
  • 600 Settlers Landing Road - Hampton, VA 23669


  • This conference rate is available for students currently enrolled in college or participating in a communications related internship.

Registration is closed
Join us at the Virginia Air & Space Center

Member rate $40.00
Free parking in deck

8:30 –9:00 Registration and Breakfast

9:00 – 9:15 Welcome and Housekeeping

9:15 to 10:15 Back to Basics: What PR Pros know but often forget about writing press releases, newsletter articles, speeches and more.
Erica C. Taylor, Ph.D, Assistant Professor 
Norfolk State University, Department of Mass Communications and Journalism

College courses may have been a while ago and rules can change. Refresh your memory with a quick course from a PR Professor.

10:30 –11:45 The Mobile Divide: mobile app or mobile optimize?
Mark Barham, IT Director, City of Williamsburg
Scott Cowherd, Operations Program Manager, VDOT
Forty-five percent of American adults own smartphones. The use of tablets is steadily increasing. The rapidly growing mobile audience is not to be ignored by government. Find out what it takes to get a smartphone app and a mobile optimized site.

11:45 – 12:00 Insight into PR lessons learned by VDOT after the Sept 15 HRBT/JRB closings.
VDOT received heavy scrutiny after people sat in their car for seven hours in Hampton Roads due to tunnel and bridge closings. With little else to do, social media was swarmed by people looking to vent or find out what was going on. Though they are still handling comments and questions from the public and the press, we will get a brief look at lessons learned.

12:00 – 1:30 Lunch & Tour of the Air & Space Center
Network with your peers over lunch and then check out Space Quest: Exploring the Moon, Mars and Beyond. VGC has access to over 100 interactive exhibits detailing NASA's historic achievements, many of which occurred in Hampton's own backyard.

1:30 - 2:30 Civic Engagement in a Digital World
Frank MocerinoCivicPlus

Chances are you've got a city or county website. And chances are your citizens aren't using it to its fullest extent. Ever since local governments took to the Internet, they've been searching for ways to not only get their citizens to visit the website, but to also stay and - if they're lucky - get them to come back. Changes in Internet and mobile functionality and citizen expectations of how they consume information are placing a demand on governments to offer a more interactive experience online. We'll explore how the platform that the Internet provides offers governments a myriad of ways to better engage an ever-more physically detached population.

2:45 - 3:45 Measurement: How effective was my communication campaign?
Linda Andrus, Partner, Ethicom
When it's all said and done, management wants metrics and you want data to show for your work. Find out what PR Firms do to measure the effectiveness of their communication campaign.

3:45 Adjourn
Virginia Government Communicators -- Call 804-646-5224 during business hours for mailing address if needed
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