Digital skills and upper management in PR

March 18, 2015 12:12 PM | A. J. Hostetler

From PR Daily:
Why a lack of digital skills among senior leaders is a threat to PR

By Shel Holtz | Posted: March 12, 2015

"Despite knowing that its future depends on the skillful and professional execution of digital and social communications, the PR industry views it as a junior activity and beneath senior practitioners."

http://bit.ly/1DAIXuu

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